Capsule Wardrobe: The Brands
At the start of the year, I read a lot about the impact of fast fashion and as a result, I wanted to start being a bit more considerate about the items I added to my wardrobe. I wanted to build a capsule wardrobe of basics to create different outfits from.
My focus has been finding brands that create good quality, long lasting products. Whilst I’ve got a few fast fashion pieces that I’ve held onto, I recycled and resold a lot of clothing to make way for some more sustainable and durable basics.
I’ve actually been enjoying using an app to guide me in making more ethical choices when it comes to fashion. Good On You is a great app that scores brands based on how ethical they are, taking into account how the brand supports people, the planet and animals.
Here’s some of the brands that I’ve turned to when building my wardrobe.
Organic Basics make high-quality sustainable basics in organic materials. They have a mentality of ‘design everything to last’. That means they invest in quality fabrics and people power, as well as designing with simplicity and function in mind.
Organic Basic tees and tops are buttery soft and wash beautifully, making them an ideal addition to a capsule wardrobe. They score as ‘Great’ on the GoodOnYou app for their eco-friendly materials, recycled packaging and code of conduct with regards to labour.
I frequently share items from &OtherStories in edits, because they have such beautiful pieces! They’re on the slightly pricer side on the high street, but they have really timeless, durable items. Their sales are always great, and when buying an item for my capsule wardrobe, I usually have a specific item in mind which means I tend to get a bargain.
They’ve got a score of ‘It’s a Start’ because whilst the labour rating is good, there’s more that they could do from an environment and animal perspective including setting a clear time-bound carbon reduction target.
As a marketplace of multiple brands, ASOS is a mixed bag but I do rate a lot of their own brand items. I tend to opt for either ASOS WHITE and ASOS Design pieces and look out for the products that outline they are using organic cotton. These do tend to be at the more expensive side of the scale – but the items wear really well and tend to be very well made.
ASOS are rated ‘It’s A Start’ but needs to make some commitments around hazardous chemicals and share more about their water reduction initiatives before achieving higher scores.
I fell in love with COS after stumbling across the brand several years ago. It’s definitely one of the more expensive brands for basics but the t-shirts I bought as a carefree student are still very much standing the test of time, seven years later!
COS is also scored ‘It’s a Start’ as they’ve got some good standards on transparency but have few things to change around worker empowerment initiatives.
What ethical brands are you enjoying at the moment?